// SERVICE 02

Programmatic.
Data-driven & transparent.

We run campaigns where we have full control: DV360. Premium inventory, precise targeting, transparent delivery, and reports you can understand without a media consultant.
// WHAT WE BUILD

Strategy & media planning

Target KPIs, audiences, inventory mix, budget allocation. Defined before anything goes live.

DV360 setup & trafficking

Complete setup in Display & Video 360, including floodlights, tag management and brand safety.

Audiences & 1st-party data

Custom audiences, lookalikes and activation of CRM and site data. GDPR-compliant via Customer Match.

Live management & optimisation

Weekly optimisation at KPI level: bid strategies, creative rotation, inventory cleansing.

// FORMATS
DisplayIn-Stream VideoOut-Stream VideoNativeConnected TVDOOHAudioYouTube
On request we serve creatives dynamically, personalised per impression from your feed. More about DCO
// LIVE REPORTING · DV360
DV360 · LIVE
KW 21 · 2026
Impressions
4.82M
+12,4 %
Ø CTR
0,91 %
+0,08 pp
Impressions / Tag14 d
Top Placements · CTR Index
DerStandard
92
ORF.at
78
Krone
64
Heute
51
OE24
43
Kurier
36
Data Studio · auto-refresh 15 min● live
// SERVICE & TRANSPARENCY

No black box media buying. No reporting theatre.

You always see where your budget goes and you have a direct contact instead of a ticket system.

01

Direct contact person

One person who knows your account, reachable by phone or mail. No account manager carousel.

02

Live dashboard 24/7

Data Studio dashboard with all relevant KPIs in real time. Login, filter, export, any time, without asking.

03

Placement transparency

Full view of every single domain, every app inventory, every creative variant. Nothing is aggregated away.

04

Weekly review

Clearly structured reporting with recommendations, understandable without programmatic jargon.

From our showroom.

// PROGRAMMATIC BENCHMARKS

Numbers that make
the difference measurable.

Why data-driven programmatic campaigns deliver. Benchmarks from our setups and the global market.

First-Party Data
+142%
higher CTR with first-party data
vs. purely contextual targeting
Retargeting
10×
higher CTR through retargeting
vs. generic display ads
Private Marketplace
+204%
higher CTR in private marketplaces
vs. open exchange inventory
Dynamic Creative (DCO)
5×
higher CTR with DCO
vs. static creatives (2–5× range)
Dynamic Creative (DCO)
50%
lower CPA with DCO
vs. static campaigns (up to)

Sources: Google / DV360 Benchmarks, IAB, Criteo Retargeting Study, Adform PMP Report

// HOW WE WORK

From briefing to live campaign.

01

Audit

Analyse the existing setup, map data sources, identify quick wins.

02

Setup

DV360 account, tags, Floodlight, audiences, brand safety lists and bidder logic.

03

Launch

Soft launch for validation, then a scaled roll-out across all channels.

04

Optimize

Weekly reporting with clear recommendations, monthly strategy review.

100M+
Impressions served
0.87 %
Avg. CTR across all campaigns
DV360
as master DSP
100 %
Transparency at placement level
// LIVE REPORTING

This is what your reporting looks like.
Every day. In real time.

Data Studio dashboards straight out of DV360. Three views you can access 24/7, plus a weekly review with recommendations.

CAMPAIGN OVERVIEW · DV360
Q2 2026
Spend
€84.2k
von €120k
Conv.
2.146
+18 %
CPA
€39,2
−7 %
Conversions · letzte 16 Tage● live
05. Maiheute
AUDIENCE & GEO · DV360
rolling 7d
Auto-Interessenten 25–4438%
Performance-Reach AT27%
Lookalike CRM-Käufer19%
Retargeting 30d16%
Impressions nach Bundesland
Wien
34%
21%
18%
Stmk
12%
Tirol
8%
Salzburg
7%
CREATIVE PERFORMANCE
auto-rotation an
CreativeCTRImpr.
Master_300x600_v31,42 %812k
Variant_A_blue1,18 %604k
Variant_B_red0,96 %521k
Sitebar_XL_master0,84 %388k
Native_headline_20,71 %297k
Bid-Strategie pusht automatisch das Top-Creative.

Example views · configured to your KPIs

// BOOK A CALL

45 min discovery call.
Straight into the calendar.

We analyse your current setup, show the biggest levers and you decide afterwards in peace. No contract, no pressure.

// MORE SERVICES
// LET'S TALK

Sounds like your next project?

Tell us briefly what you are planning. We will get back to you within 24 hours with concrete next steps.

© 2026 artworx GmbH · Wels & Vienna, Austria
// COOKIES & PRIVACY

We respect your data.

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