HTML5 Creatives & Programmatic Campaigns

The #1 agency for programmatic creatives in Austria.

HTML5 ads and data-driven campaigns. Creation and delivery from a single team.

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Volkswagen
Škoda
SEAT
CUPRA
Porsche
Nespresso
Coca-Cola
American Express
McDonald's
Hornbach
Wizz Air
WAG
air up
Schäfer Shop
Interstuhl
Hitradio Ö3
Tractive
lehrstelle.at
Volkswagen
Škoda
SEAT
CUPRA
Porsche
Nespresso
Coca-Cola
American Express
McDonald's
Hornbach
Wizz Air
WAG
air up
Schäfer Shop
Interstuhl
Hitradio Ö3
Tractive
lehrstelle.at
14+
Years of experience
20.000+
HTML5 ads delivered
100M+
Impressions served
100+
Brands trust us
// PROGRAMMATIC BENCHMARKS

Numbers that make
the difference measurable.

Why data-driven programmatic campaigns deliver. Benchmarks from our setups and the global market.

First-Party Data
+142%
higher CTR with first-party data
vs. purely contextual targeting
Retargeting
10×
higher CTR through retargeting
vs. generic display ads
Private Marketplace
+204%
higher CTR in private marketplaces
vs. open exchange inventory
Dynamic Creative (DCO)
5×
higher CTR with DCO
vs. static creatives (2–5× range)
Dynamic Creative (DCO)
50%
lower CPA with DCO
vs. static campaigns (up to)

Sources: Google / DV360 Benchmarks, IAB, Criteo Retargeting Study, Adform PMP Report

// SERVICES

What we do better.

Every service is built to deliver measurable performance, not just good looks.

// WHY ARTWORX
FIG 01

Creation + delivery from one team.

No briefing ping-pong. Creatives are designed directly for programmatic performance. Better CTR, higher viewability.

FIG 02

Technical depth others don't have.

Special formats, video banners, interactive formats, DCO. We produce what others decline.

FIG 03

Transparency that builds trust.

Live reporting via Google Data Studio. Real KPIs. No vanity metrics. You see everything in real time.

// WHAT WE DO

HTML5 ads, programmatic campaigns and advent calendar promotions from one team.

artworx develops HTML5 rich media formats that think creative and media delivery together from the start, so every sitebar, every video overlay and every interactive banner performs exactly where your programmatic buying runs. We deliver HTML5 rich media sitebars, programmatic campaigns in the DACH region and advent calendar promotions with high conversion, including ad serving, QA and live reporting.

For brands such as Nespresso, Porsche, Audi, Skoda, McDonald's or Kneipp Austria we produce formats that classic design agencies cannot cover technically: dynamic feeds, DCO building blocks, interactive video layers and special formats across all common ad servers. Every creative is tested against real placement templates before going live, so CTR, viewability and view time are never left to chance.

Because creative and media buying sit side by side in our team, feedback loops shrink dramatically. Optimisations to copy, visuals or the landing page happen within hours instead of days. The result is campaigns that measurably perform across classic display channels as well as DOOH and social environments.

// CASE STUDIES

Real creatives.
Real results.

or

This is what your campaign looks like to users.

// WHY BRANDS WORK WITH US

Fourteen years of specialisation in programmatic creative, focused on campaigns that deliver real numbers instead of pretty screenshots.

For more than a decade we have built HTML5 ad assets for the most demanding campaigns in the German-speaking market. In that time we have produced, delivered and optimised more than five hundred special formats for programmatic environments. Our team combines motion design, frontend engineering and ad operations in a structure that classic creative or media agencies cannot replicate.

Every programmatic delivery comes with a live dashboard in Google Data Studio where all KPIs, impressions, viewability, CTR, interaction rate and view time, are visible in real time. No waiting for weekly reports.

Our studio in Wels and our hub in Vienna work in parallel on concept, production and delivery, so enterprise clients, media agencies and growth-focused SMEs all benefit from the same short paths. We take briefings directly from marketing or media planning, develop rich media concepts within days and deliver final ad bundles including ad serving tags, ready for production.

For an overview, browse selected campaigns in our case study portfolio or jump straight to a no-obligation intro call with our management team.

// WER DAHINTERSTECKT
Markus Tückmantel
Markus Tückmantel
Founder & Managing Director
Michael Grafenberger
Michael Grafenberger
Owner & Managing Director
NEXT STEP

Ready for campaigns
that perform?

Book 45 minutes with Michael. We analyse your current setup and show you what is possible.

STANDORTE
Creative Hub Wels
Kienzlstraße 17, 4600 Wels
.
Creative Hub Vienna
Nußdorfer Straße 65 / Top 27, 1090 Wien
E-MAIL
m.grafenberger@artworx.at
ANTWORTZEIT
Within 24 hours