// SERVICE 03

DCO. One feed, a thousand creatives.

Dynamic Creative Optimization turns a single master into endless personalised banners. Prices, products, location, weather and availability in real time, automatically tailored to every audience.
Dynamic banners for Austrian omnichannel retailers with thousands of products in the feed
// WHAT WE BUILD

Feed based automation

One product feed, automatically generated creatives. Hundreds of variants out of a single master.

Real time personalisation

Every impression individually tailored by user data, location, behaviour and context.

Data source integration

First party data, CRM, product feeds, geo data and weather APIs.

Seamless programmatic connection

DCO plugs straight into existing DV360 and social setups.

// DATA SOURCES
Product feedCRM dataGeo dataWeatherAvailabilityPricesUser behaviourLocation

From our showroom.

Programmatic
274 Tickets Sold
Family Park
Family Park · Programmatic Campaigns
View case →
Swarovski
Swarovski · Dynamische Banner
View live →
Programmatic
0.77% CTR
Berger Schinken
Berger Schinken · Programmatic Campaigns
View case →
Audi
Audi · Dynamische Banner
View live →
Programmatic
12.75x ROAS
Bauhaus
Bauhaus · Programmatic Campaigns
View case →
Vorteilsshop
Vorteilsshop · Dynamische Banner
View live →
Programmatic
0.90% CTR
HYPO Vorarlberg
HYPO Vorarlberg · Programmatic Campaigns
View case →
Berger Schinken
Berger Schinken · Dynamische Banner
View live →
Programmatic
62.02% Viewability
Stadt Wels
Stadt Wels · Programmatic Campaigns
View case →
// HOW WE WORK

From briefing to live campaign.

01

Feed analysis

Review data sources and product feed, define the variant logic.

02

Master concept

One template that fills itself dynamically. Design and rule set defined.

03

Build & integration

DCO setup, feed connection, delivery in DV360 or social.

04

Optimisation

Live performance per variant, automatic rotation towards the top creative.

5×
higher CTR with DCO vs. static creatives
−50%
lower CPA with DCO
1,000+
creatives from a single feed
Real time
adaptation per impression

DCO builds on our HTML5 banner production and is delivered through programmatic campaigns.

// FAQ

Frequently asked questions.

Anything left open? Write to us, we answer within 24 hours.

What is Dynamic Creative Optimization?+
DCO is a setup in which a banner master is filled with data at runtime. Instead of building ten fixed motifs we define one template plus a rule set. Product image, price, copy, logo and call to action come from a feed and are assembled per impression.
When is DCO worth it for my campaign?+
As soon as you have many products, locations or audiences, or when prices and availability change constantly. Retail, automotive, tourism, job platforms and retail chains benefit most. With one product and one audience a classic HTML5 banner is usually enough.
Which data sources can DCO use?+
Product feeds (XML, CSV, Google Merchant Center), CRM and first party data, geo data, weather APIs, availability and prices from your shop system as well as behavioural signals from the DSP. We check upfront which sources are clean and current enough for live delivery.
Does DCO work with my existing programmatic setup?+
Yes. We build DCO templates for DV360 and other DSPs as well as for social campaigns. Existing accounts, audiences and tracking stay in place, DCO is added as an additional creative layer.
How many creative variants are possible?+
Technically almost unlimited, in practice the feed defines the volume. A single master easily produces thousands of variants without production effort per variant. Reporting can still be bundled into one view.
// BOOK A CALL

45 min discovery call.
Straight into the calendar.

We analyse your current setup, show the biggest levers and you decide afterwards in peace. No contract, no pressure.

// MORE SERVICES
01
HTML5 Banner Production
→
02
Programmatic Campaigns
→
04
Online Promotions
→
// LET'S TALK

Sounds like your next project?

Tell us briefly what you are planning. We will get back to you within 24 hours with concrete next steps.

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