# Programmatic campaigns, DV360, display, video & DOOH | artworx®

> Programmatic campaigns with DV360 at the core. Strategy, setup and live management for display, video, native and DOOH. Data-driven, transparent, performance-focused.

Originalseite: https://artworx.at/en/leistungen/programmatic

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# Programmatic. Data-driven & transparent.

### Strategy & media planning

Target KPIs, audiences, inventory mix, budget allocation. Defined before anything goes live.

### DV360 setup & trafficking

Complete setup in Display & Video 360, including floodlights, tag management and brand safety.

### Audiences & 1st-party data

Custom audiences, lookalikes and activation of CRM and site data. GDPR-compliant via Customer Match.

### Live management & optimisation

Weekly optimisation at KPI level: bid strategies, creative rotation, inventory cleansing.

## No black box media buying. No reporting theatre.

You always see where your budget goes and you have a direct contact instead of a ticket system.

### Direct contact person

One person who knows your account, reachable by phone or mail. No account manager carousel.

### Live dashboard 24/7

Data Studio dashboard with all relevant KPIs in real time. Login, filter, export, any time, without asking.

### Placement transparency

Full view of every single domain, every app inventory, every creative variant. Nothing is aggregated away.

### Weekly review

Clearly structured reporting with recommendations, understandable without programmatic jargon.

## From our showroom.

## Numbers that make the difference measurable.

Why data-driven programmatic campaigns deliver. Benchmarks from our setups and the global market.

Sources: Google / DV360 Benchmarks, IAB, Criteo Retargeting Study, Adform PMP Report

## From briefing to live campaign.

### Audit

Analyse the existing setup, map data sources, identify quick wins.

### Setup

DV360 account, tags, Floodlight, audiences, brand safety lists and bidder logic.

### Launch

Soft launch for validation, then a scaled roll-out across all channels.

### Optimize

Weekly reporting with clear recommendations, monthly strategy review.

## This is what your reporting looks like. Every day. In real time.

Data Studio dashboards straight out of DV360. Three views you can access 24/7, plus a weekly review with recommendations.

Example views · configured to your KPIs

## 45 min discovery call. Straight into the calendar.

We analyse your current setup, show the biggest levers and you decide afterwards in peace. No contract, no pressure.

## Sounds like your next project?

Tell us briefly what you are planning. We will get back to you within 24 hours with concrete next steps.