# Native ads & programmatic native advertising | artworx®

> Native ads for Austria and the DACH region: strategy, creative, DCO and programmatic delivery from one team. Relevant rather than disguised.

Originalseite: https://artworx.at/en/leistungen/native-ads

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# Native ads that fit in. And still stand out.

## From our showroom.

## Advertising that follows the language of its environment.

Native ads adopt the visual and functional logic of the publisher: as an in-feed ad, recommendation, sponsored content or native video. Unlike a classic display banner, they become part of the content flow while remaining clearly labelled as advertising.

### What makes programmatic native different?

Programmatic native ads are bought automatically and targeted by audience, context and performance signals. Combined with DCO, the campaign can deliver different images, headlines and products without losing the native fit of each placement.

### Native strategy & media planning

Objective, environment, audience, inventory and KPI are clearly defined before the first impression.

### Native creative

Image, headline and teaser fit the publisher environment without disguising advertising as editorial content.

### DCO & variants

Context, audience, occasion and product automatically determine the most relevant creative variant.

### Programmatic delivery

Transparent buying, continuous optimisation and reporting at placement and creative level.

## One team from the first idea to live optimisation.

Creative quality and media logic are planned together, so every native placement has a clear job.

### Clear promise

The creative says exactly what users can expect after the click.

### Contextual fit

Format, imagery and copy follow the environment without imitating editorial content.

### Dynamic relevance

DCO selects variants by audience, occasion, product and context.

### Transparent reporting

Placements, variants and outcomes stay visible and actionable.

Native ads do not work when they hide. They work when they are relevant.

## Transparency, not deception

Native means fitting the environment, not pretending to be editorial content. The promise in the creative must match what follows after the click.

## Relevance, not empty clicks

Image and headline show what the offer is really about. A qualified click is worth more than attention that immediately bounces.

## Variants, not one motif for all

Context, audience and occasion need different creatives. DCO selects the most relevant variant for every impression.

## Same advertiser. A more relevant creative.

For a major Austrian retailer, the creative was tailored to the occasion and environment instead of running a generic motif. This specific campaign comparison shows the difference.

Individual campaign result, not an industry benchmark or performance guarantee. Values rounded to two decimal places.

## From briefing to live campaign.

### Objective & context

Define audience, publisher environment, KPI and the role of the native format.

### Creative system

Develop imagery, headlines, teasers and variant logic as a scalable system.

### Setup & launch

Launch inventory, targeting, tracking and creatives programmatically.

### Optimisation

Continuously optimise placements and variants for quality and campaign objective.

Native creative works best when media and variants are planned together. Discover our programmatic campaigns and Dynamic Creative Optimization .

## Frequently asked questions.

Anything left open? Write to us, we answer within 24 hours.

## 45 min discovery call. Straight into the calendar.

We analyse your current setup, show the biggest levers and you decide afterwards in peace. No contract, no pressure.

## Sounds like your next project?

Tell us briefly what you are planning. We will get back to you within 24 hours with concrete next steps.